"If you're not putting relevant content in relevant places, you don't exist!" - Gary Vaynerchuck
What is inbound marketing and why is building a personal brand important? How are these things even connected? In the last decade advertising and marketing, the scenery has completely changed. What used to be a one-way channel, a company at one end, and the consumer at the other, the company doing all the talking, has now changed into a discussion, a dialogue.