Going to the profiles of your ideal clients, seeing what they like and engage in gives you an excellent benchmark of what kind of content to create, after all, you are doing it for them. Closely related to this is the fourth question: “What are their challenges?”, when you help out your prospects already for free, this generates attention and gratitude that might finally be repaid by becoming a client. Understanding the clients’ pain is where the principle of giving comes in. Giving out as much value as you can instead of holding everything back is what shows the prospect of the type of a company you have and how the possible interaction is going to be.
Lastly, clients' aspirations. A customer doesn’t buy a product or engage in a post that just describes what you do, they want to see themselves elevated to where they aspire to be. If your content can conjure up that image, with a promise of getting them where they want to be, they start convincing themselves of needing your product. After getting down the ideal persona, their demographics, their needs and wishes it is time to start creating content that speaks strictly to them.
Simply put, people are attracted to what they are interested in, be interesting for them!