However often, there is more. The second part of it is optimizing it for the platform, the algorithm, and the users. Again, the biggest rule of LinkedIn content is good structuring, as over 50% of the users are consuming the content on mobile. Thus it is important to structure your text accordingly. For it to be easier to read, limit yourself to have no more than one or two lines of text in a paragraph. This makes it much easier for users to follow the flow of the text. The second thing that has emerged lately is the use of emojis. As that is the way digital media communicates emotions, it has become more and more important to also incorporate that in the short form content creation, better communication emotions, and making the text more alive.
Moving to the more technical part, you have to find the right keywords and hashtags for the posts as well so that the platform can share the post to the right people thus increasing its visibility. The best technique for this is: Searching the hashtag in LinkedIn, analyzing the following, and adding to your list if relevant. Plus, always have one keyword with what your following can always find you, like a signature. This will make sure that the right people find you. And lastly, remember to focus on getting initial engagement for your post. from this LinkedIn, algorithms evaluate if your content is relevant or not. For this, a growth hacker turns to engagement pods. These are groups where there are a lot of people who will like and comment on the post you post. And this can also be automated! The best tool for this is a software called Lempod that when joining a pod, makes everyone in that pod “like” and comment on the post ensuring instant engagement and making your post reach an exponential amount of people.
Combined with good content and consistency, you can build your brand up on LinkedIn, better than any other social media. And from that, you can slowly build an audience for your digital brand. An asset that can be used to mobilize thousands of people for engaging with the brand and becoming customers.